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a4uexpo Europe: SEO and PR...
(Verslag / a4uexpo Europe - Gerben Kegge)
This article tries to show the important relationship between SEO and PR. A lot of oppurtunities and possibilities are missed because not all available media channels are used. In this article I try to give some useful tips and my views on how to enhance your use of media, which hopefully increases the strenght of your SEO.
Many companies spent a lot of time, effort and money on link building and getting more authority in SEO by writing their blogs and getting good links. But they forget to really look at what chances media offer. What I mean is synergizing your SEO with a good press and PR policy using all available media channels: Do not stop at blogs and linkbuilding, also look at journalists, offline media and all other forms you find (video, podcasts). They are a great way to get a lot of exposure fast.
Optimize your press releases to support your link building process, take a good look at how and where you want your releases to go and adjust the format to the channel you’re using. Make sure you participate in online discussions on online media, weblogs and blogs to show your companies authority and fields of knowledge. Place links to your articles, link to interesting articles of people and companies you work with, even if it’s not on your direct topics. Retweet and pay attention to important messages concerning articles or blogs. And even better seek journalists and media authorities to create strategic alliances.
Studies show that the majority of journalist visits online newsrooms and corporate web sites at least several times a month. If you can find a journalist or media site who is seen as an authority in his field, get him to read and if possible comment on your articles or blogs. The best thing to do here is ensure that you have good relations with both on and offline media, local, national and international.
Lees het complete artikel op Searchcowboys
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SMX Advanced Londen
(Verslag / SMX Advanced - Joris Toonders)
Tijdens de 2 dagen durende SMX Advanced Londen deelden zoekmachine marketing specialisten hun kennis. Rand Fishkin vertelde over de zoekmachine optimalisatie ranking factoren voor 2010, Alex Diaz van Google over de nieuwe AdWords advertentieformaten en Mel Carson van Microsoft over het meten van de ROI van social media.
Er kwam een groot aantal verschillende sessies voorbij, waarbij SEO, SEA, Social Media en Analytics allemaal aan bod kwamen. Ook eMetrics Londen vond op dezelfde dagen plaats, waarbij de focus lag op analytics en conversie optimalisatie.
Welke SEO factoren spelen vandaag de dag nog een rol? Waar moet ik rekening mee houden in 2010 en wat gaat er mogelijk veranderen binnen SEO in 2010? In de sessie van Rand Fishkin werd het “random surfer model vs reasonable surfer” patent uitgelegd van Google. Daarnaast werd er veel gesproken over de correlatie tussen titels, headings en alt attributen.
Rand Fishkin sprak tijdens zijn presentatie over Query Deserves Freshness (QDF). QDF zorgt er voor dat Google meer en meer real time resultaten zal gaan tonen. Destijds werd aangegeven dat met name snelle toenames / afnames in zoekopdrachten (spikes), resultaten in Google nieuws en blog nieuws indicatiefactoren waren voor het algoritme.
Bekijk het artikel op Frankwatching
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